Case Studies — labeled SAMPLE projects.
To avoid implying real clients during review, examples below are clearly marked as SAMPLE and represent typical work patterns, not endorsements.
From scattered content to a focused topic cluster
Problem: Content was unstructured and competing internally (cannibalization). Technical health was “good” but rankings were inconsistent.
Work shipped: keyword map, cluster design, internal linking plan, content briefs, and measurement plan.
Timeline: 6 weeks for setup + first content releases.
Technical backlog → better indexation stability
Problem: Duplicate URLs, inconsistent canonicals, and a bloated crawl footprint caused volatility.
Work shipped: redirect map guidance, canonical strategy, sitemap rules, and template-level on‑page improvements.
Timeline: 4-week sprint with dev implementation.
Service pages rebuilt around intent
Problem: Pages did not match search intent and lacked local relevance.
Work shipped: on‑page edits, service page structure, internal links, and basic local schema guidance.
Timeline: 2–3 weeks for key pages.
| Artifact | Purpose | Delivery |
|---|---|---|
| Audit report | baseline, risks, opportunities | PDF/Notion |
| Backlog | clear tasks for implementation | Trello/Jira-ready |
| Monthly summary | what shipped + what changed | Email + doc |